As eCommerce websites become increasingly dependent on NetSuite, online retail businesses are looking more for creative personalization and automation solutions to stand out from the crown. Consequently, marketers are often aiming to create personalized content that is timed appropriately and has the proper context.
Online Gift stores need personalization features to enhance their online customer experience. Luckily, in scenarios where each user expects customized goods with personalized messages, we can employ NetSuite to meet all of their needs. This process can be scaled up even further with message automation and inventory synchronization functions.
Customization and personalization using Netsuite
Netsuite by itself does not offer a feature to customize products with personalized messages, however, the Tvarna team has the skills to help online stores with this capability while integrating it with the existing NetSuite functionalities. In fact we were able to help an online gift store to customize their shop with these capabilities, which ultimately led to an increase in revenue. The following section goes into more detail on these various customization features:
Using our customization capabilities, customers can upload images with personalized messaging. This function is also stitched with the storage capabilities within Netsuite. Note that when there are many visitors utilizing this feature, your system will need to be equipped with robust Netsuite storage. Since this feature by itself was not originally available in Netsuite, we developed an exclusive feature that can help the customer resize and map messages to the product of their choice.
Enhanced Customer Experience
Apart from uploading images, users can also design a live preview of the product with a personalized message. Showing previews before checkout can help retain customers within the eCommerce portal.
Netsuite inventory integration
This feature is integrated with the inventory management system on Netsuite so that all products used for personalization and sale are reflected in the inventory records.
How did this increase the gift store’s revenues?
The new features have proven to be very beneficial to the shoppers of this online gift store and received a positive response. Apart from designing personalized messages for products, we also personalized messages via email for shoppers who abandoned their carts before checkout. As soon as a cart is abandoned, our email messaging system sends a personalized message about the specific products of interest to the potential customer.
Our solution included an email schedule that would retarget and remind the shopper about the abandoned products, ensuring mindshare to purchase. These messages were customized and personalized for each shopper, leading to increased stickiness and hence an increase in revenue as well.
Using Netsuite, we have been able to provide customized solutions for a variety of unique challenges that our clients face. Should you have a need that is not currently being fulfilled by Netsuite, we can always develop a solution that meets your organizational needs. Find out how by scheduling a demo with our team!