As lead generation and the need for loyalty programs is now a primary concern for many marketing departments, email marketing is increasingly becoming an important tool for businesses. With more and more data to handle, you may experience increased pressure to deliver timely messages while facilitating communication between the technology and marketing teams. To help avoid the anxiety of coordinating this communication process while also analyzing its results, automation may be the answer to your email marketing needs.

At Tvarana, our Netsuite team resolved a similar problem as described above for an online retail/eCommerce business. While they excelled at driving a consumer-centric business, they had to repeat the online visitor experience consistently. Maintaining consistency for the newer visitors turned out to be a challenge. We worked on solving this problem by employing the solution detailed below.

Email automation using Netsuite for e-commerce business

The Netsuite eCommerce department at Tvarana specializes in supporting eCommerce and online retail businesses with inventory management, accounting systems, marketing workflows, and online shopping workflows.

Customer engagement

Our solution helped with customer engagement by implementing a full-fledged email schedule for fresh sign-ups as well as for those who have abandoned their carts.

a. Configured Schedules for

We arrived at a consensus with our customers that there is a need to engage with every new online visitor to buy their mindshare and help with customer retention. We designed a schedule of staggered emails that contain various targeted messages. These emails are sent out at different intervals from day-1 to day-21, which further helps the visitor to stay acquainted with the brand. These schedules help in increasing customer engagement with those who show interest in the company’s products.

b. Abandoned Carts

We also created a framework for emailing customers who have abandoned carts to encourage them to move forward with their shopping experience. This involved creating different schedules to optimize and bring back abandonment into conversions. This also resulted in increased website traffic and sales.

Technology adopted

For this solution, we utilized various technologies through Netsuite Suite Script, JavaScript, HTML and CSS. Automation was put in place by creating an exclusive suite script for this functionality.

Mapping Visitor journey

The new online visitor journey was mapped to achieve their marketing objectives of higher conversion and minimal use of human resources. Since this was critical for the business, the resource had to maintain consistency, which was difficult with increasing traffic. In the high competition area of women’s apparel, speedy automation was absolutely essential for this business.

Netsuite implementation

Netsuite was used as an eCommerce solution to capture visitor information for lead nurturing. This solution was also used to implement email scheduling with repetition and email campaign management with automation and reporting.


This project was a part of Tvarana’s Netsuite e-commerce implementation services. Should you have questions about Netsuite e-commerce implementation or any such similar solutions, schedule a demo with our team today.


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