As AyurVAID Hospitals expanded, manually managing patient data made it hard to deliver the personalized, long-term care they’re known for. Partnering with NetSuite Social Impact helped them modernize their CRM, streamline workflows, and deepen patient engagement. Let’s take a look at how Oracle NetSuite transformed operations and patient care for AyurVaid.  

‍About the Organisation

AyurVAID Hospitals is a nationally certified chain of Ayurvedic hospitals in India. It is the country’s largest chain of precision ayurveda hospitals that has been serving both low- and high-income patients. It strongly adheres to the principle that diet, lifestyle, and herbal medicine can treat the root causes of illness. AyurVaid focuses on long-term, relationship-based patient care. Hence, this philosophy demands a system that can track each patient’s details and progress throughout the full continuum of treatment from initial evaluation to therapy and even follow-ups. ‍

The Challenge

As the patient base grew, AyurVAID needed a secure, integrated CRM system to monitor and manage patient interactions across the lifecycle of the treatment. Their existing processes made it difficult to:

• Track and monitor in-patient care effectively
• Manage communications and outreach
• Ensure the protection of sensitive medical data
• Maintain a unified view of patient history

Founder and CEO Rajiv Vasudevan sought a system robust enough to support clinical workflows while meeting strict data security requirements.

The Solution

AyurVAID partnered with the Oracle NetSuite Social Impact program that provides software donations and discounts to non-profit organizations and social enterprises. The Suite Pro Bono team worked virtually from their offices in Singapore and Australia to customize NetSuite’s CRM capabilities for AyurVaid. Key enhancements included:

• Custom dashboards and online forms tailored for in-patient care
• Alerts for patient check-ins
• Email templates and automated email blasts
• Reporting tools to track outbound marketing performance

The team also worked with AyurVAID to optimise patient tracking across evaluation, testing, and therapy. Ongoing collaboration aims to automate form integration and streamline patient data transfer between hospital locations.

The Impact: Benefits and ROI

With NetSuite CRM in place, AyurVAID Hospitals experienced significant operational improvements and has been delivering better patient care:

Operational Efficiency

• A single integrated system now tracks patients across the full treatment lifecycle.
• Custom dashboards and alerts improved real-time visibility for hospital staff.
• Automated communication tools enhanced marketing and outreach effectiveness.

Improved Patient Experience

• Streamlined check-ins and better data accuracy contributed to smoother patient journeys.
• Staff gained quicker access to complete, secure patient records.
• Stronger data governance through NetSuite's built-in controls that guarantee strengthened protection of confidential medical information.

Long-term Value

A continued pro bono engagement enables process automation and inter-hospital workflow standardization. AyurVAID now has a scalable CRM solution that supports its mission of sustained, personalized patient care.

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Note: This information has been collected from the official Oracle NetSuite Resource Centre.

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