As lead generation and loyalty programs become top priorities for marketing teams, email marketing has become a key tool for businesses. But as the volume of data grows, so does the challenge—teams are under pressure to send timely, impactful messages while keeping their tech and marketing strategies in sync. Automation helps take the pressure off by simplifying coordination and making it easier to analyze results. At Tvarana, our NetSuite team tackled a similar challenge for an eCommerce retailer. The brand was great at creating a customer-focused experience, but struggled to keep things consistent for new visitors. So, we stepped in with a smooth, streamlined solution—here’s how we made sure every user had a consistent and engaging experience.

Email automation using Netsuite for e-commerce business

The Netsuite eCommerce department at Tvarana specializes in supporting online retail businesses with inventory management, accounting systems, marketing workflows, and online shopping workflows, leveraging the power of the NetSuite Marketing Automation Solution .

Customer engagement

Our solution helped with customer engagement by implementing a full-fledged email schedule for fresh sign-ups as well as for those who have abandoned their carts.

a. Configured Schedules forWe arrived at a consensus with our customers that there is a need to engage with every new online visitor to buy their mindshare and help with customer retention. We designed a schedule of staggered emails that contain various targeted messages. These emails are sent out at different intervals from day-1 to day-21, which further helps the visitor to stay acquainted with the brand. These schedules help in increasing customer engagement with those who show interest in the company's products.

b. Abandoned CartsWe also created a framework for emailing customers who have abandoned carts to encourage them to move forward with their shopping experience. This involved creating different schedules to optimize and bring back abandonment into conversions. This also resulted in increased website traffic and sales.

Technology adopted : For this solution, we utilized various technologies through Netsuite Suite Script, JavaScript, HTML and CSS. Automation was put in place by creating an exclusive suite script for this functionality, 

Mapping Visitor journey: The new online visitor journey was mapped to achieve their marketing objectives of higher conversion and minimal use of human resources. Since this was critical for the business, the resource had to maintain consistency, which was difficult with increasing traffic. In the high competition area of women’s apparel, speedy automation was absolutely essential for this business.

Netsuite implementation: Netsuite was used as an eCommerce solution to capture visitor information for lead nurturing. This solution was also used to implement email scheduling with repetition and email campaign management with automation and reporting, all seamlessly integrated with NetSuite Marketing Automation Solution.

This project was a part of Tvarana’s NetSuite e-commerce implementation services. Should you have questions about NetSuite e-commerce implementation or any such similar solutions, schedule a demo with our team today.

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